The Speed Project

ON Running
Our Services
The Brief
To be the first relay Team to arrive to Las Vegas
LA –> LV

6 Runners, an RV and a record to be broken.

Over the course of 29 hours and 51 minutes, we followed alongside On’s Team, as they attempted to win The Speed Project, a 340-mile un-sanctioned race across death valley. Right from the line, a 4A start in Santa Monica, we stuck alongside the team as they relayed back and forth through the desert, truck stops, and rather questionable terrain.

Accompanied by the newly released Cloud Monster, the runners not only crushed the rest of the field but smashed the record, and On better established itself as a true competitor in the shoe market.