NYC Marathon X The Athlete in You

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The Brief
The Athlete in You. There’s an athlete in all of us. And when you give it a chance to let loose, you might be surprised by what you can do. Commit to the athlete in you.
NYC was alive for its 50th anniversary after its cancellation in 2020. Our team partnered with Strava in part of the Athlete in You campaign highlighting the stories of individuals from all over the world who were back on the line after a long pause due to the pandemic.

The goal: Capture the authentic emotions of a reawakened city and the people who were there to celebrate NYC, through and through.