brief
Support Omius in their brand refresh with art direction and photography.
Take the technology-driven cooling headgear, that's been sucessfully vetted by the triathlon crowd, and introduce it to runners as a way to survive the hottest of miles.
Our approach
Less tech-bro. More human. Setting Omius’ product in raw, natural environments, we paired the headgear with expressive athlete portraits to turn the innovative tech into something aspirational and real.
Results
Premium imagery across Omius’ rebrand from website, social and ads, to position the product as culturally relevant as performance-driven.
Crew
Art Direction:
Aisha McAdams and Katherine Martinez
Set Design and Styling:
Katherine Martinez
Digi:
Monique Juliette Baron
