Launch Nike’s Spring 2024 trail line with photo and video that capture the grit of the Pacific Northwest and the spirit of runners in products made for these adrenaline-fueled moments.
Our approach
Shot deep in the Pacific Northwest, Wild Places captured raw landscapes with competitive runners to create product-led storytelling, shaped by the adventure and spontaneity of the trail.
Results
Rolled out across nike.com, the Nike app, and paid media. Produced immersive storytelling that inspired runners to get outside.
