brief
Document HOKA athletes at Western States. Connect their stories to the race’s legacy and the brand’s role as a cultural leader in trail running.
Our approach
Gritty, on-course documentary. Western-revival inspired denim-backed portraits in-studio.
Together, these two lenses told a HOKA-specific story that bridged Western States’ past and present lore.
Results
A visual library that captured the pluck, prestige and community unique to Western States through HOKA’s lens.
Crew
Photographer | Art Director:
Aisha McAdams
Lighting Tech:
Ryan Spencer
Denim Wall Seamstress:
Kim Winston
Wardrobe Customedized by:
Katherine Martinez
