Festival of miles

Client
Hoka
Our Services
Art Direction, photography
The Brief
How can we give these amazing high school athletes the star treatment?
Rhoam Creative Studio created for HOKA a fun, professional mini photoshoot experience for the elite high school runners at the 2023 HOKA Festival of Miles.

After getting freshly decked out in free HOKA kits and shoes from the brand, the high school athletes then got to head over to us where we had a professional photo set, prop table, stylist, lighting tech, and photographer waiting for them.

With it being many of the high school athlete's first ever time on a professional set, we greeted them and their parents, explained the process of how they will get a brainstorming session about what they want to do, figure out poses so they can make it their own flare, hand select summer props of their choice from our extensive prop table, select music that they like to listen to on set, check themselves out in our floor length mirror, and then hop on set for a 5-10 minute mini shoot.

The entire experience took around 15 minutes per kid, with multiple kids being managed at a time in the different parts of the process. Letting us be able to give a quality memory (with pictures they get to take home to prove it) to about 7-9 kids per hour of the shoot, for a two day shoot.
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Rhoam Creative Studio
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Boston & Pittsburgh